1SPONSOR SIGNALS
Start with real market signals
See sponsors already paying creators near your niche, audience, and reach instead of starting from a blank list.
About SponsorLookup
Sponsor research should feel within reach.
We spent decades helping clients find and win brand deals. Then we turned the research behind that work into a platform creators can use for themselves.
The experience behind the platform
Agency research, rebuilt for creators
Combined experience
30+
years across marketing, agencies, and sponsorship strategy.
Commission taken
0%
Your relationships, your decisions, and your deals.
What agencies had
Research + connections
What creators get
The same advantage
Our story
We did this work for clients. Then we built it for creators.
The breakthrough was never a secret contact list. It was a repeatable process for seeing where brands were already spending and why a creator belonged in that conversation.
01
Inside the agency
We learned what actually moves a deal forward.
We studied markets, mapped comparable channels, found brands buying sponsor reads, and identified the people behind those partnerships.
02
The problem
Useful research came with an agency-sized price.
Creators could handle the outreach and relationships themselves. What they lacked was the expensive research being done before the first email was ever written.
03
SponsorLookup
We put the research directly in creators' hands.
Sponsor activity, audience fit, and brand contacts come together in one place, so creators can make smarter moves while keeping control of every relationship and every deal.
The playbook
The agency research sequence, rebuilt for speed.
SponsorLookup follows the practical steps a sponsorship team takes before making an introduction or writing a pitch.
2AUDIENCE FIT
Match confidence
92%
Understand why the fit makes sense
Use sponsor history, creator similarity, recent activity, and audience context to spot the strongest opportunity.
3RIGHT CONTACT
Partnerships lead
Contact available
Reach out with better context
Find the right person and start the conversation with a reason the brand can immediately understand.
Built around creators
The intelligence to move like an agency. The control to stay independent.
Everything we build starts with a simple idea: creators should be able to find, evaluate, and pursue brand opportunities on their own terms.
Fit beats cold pitching
Start with evidence that a brand already buys attention from creators like you, then make a pitch grounded in that fit.
Research should be usable
Turn sponsor data into clear next steps: who is active, why the match is credible, and who can move the conversation forward.
Access changes the conversation
Reach people connected to partnerships and turn a vague pitch into a direct, informed business conversation.
No commission. Ever.
SponsorLookup helps uncover the opportunity. The relationship you build and the sponsorship you land remain yours.
Your next brand partner is here.
Make your move.
Don't let another video go up unsponsored. Sign up to find your next sponsor inside.
FAQs
Frequently Asked Questions
What is SponsorLookup and how does it work?
SponsorLookup helps YouTube creators find brands already sponsoring channels similar to theirs. We analyze your channel, find comparable creators, track who sponsors them, and match those brands back to you so you can see who is already spending in your space and who to contact.
How big does my channel need to be?
You do not need a massive following to use SponsorLookup. We look at your niche, audience, reach, and similar channels to surface sponsors that make sense for where your channel is today.
How does SponsorLookup find sponsors for my channel?
We track sponsorship activity across YouTube and identify the brands paying creators with channels similar to yours. SponsorLookup then uses that data to surface brands with a proven history of sponsoring creators who reach audiences like yours.
How is this different from a talent manager or agency?
Managers and agencies rely on their network and relationships to connect creators with brands. SponsorLookup gives you the tools, sponsor data, and contacts to make those connections directly, while you stay in control of your channel and your deals.
Do you take a commission on deals I land?
No. SponsorLookup does not take a percentage of the sponsorships you land. Any deal you make with a brand is between you and the brand.
Is there a contract or long-term commitment?
No. There are no long-term contracts or commitments required to use SponsorLookup. You can sign up, try the platform, and decide if it makes sense for your channel.
Does SponsorLookup guarantee I'll land a sponsorship?
No platform can guarantee that a brand will say yes. What SponsorLookup can do is remove much of the guesswork by helping you focus on brands already sponsoring similar creators, reach the right people, and approach them with better information.